12 Dec 2023
Windy City Wire, part of the Controls Sector, has cultivated a very high-performance culture with strong sales expertise.
Every colleague is clear on their objectives and job role, ensuring clarity and simplicity in a rapidly growing business.
Windy City Wire uses technology to improve efficiency. All of their performance metrics are available in real time, allowing them to set the right pace and course-correct as needed.
Delivering growth for the long term
Jill Tennant
Strategy Director
The business is currently investing in digital marketing and strengthening their online presence. This enables them to tell their story and strengthen their brand reputation.
All of this is supported by an innovative and highly automated facility, where customers often visit to learn more about Windy City Wire’s products.
12,000
19
Windy City Wire also benefits from control over their own supply chain and a very well diversified customer base, with over 12,000 regular customers.
The business has a strong ‘hub & spoke’ operating model with a central facility in Illinois, supported by 19 distribution sites across the US.
Even as it scales, Windy City Wire’s service remains unwaveringly brilliant.